Engaging stakeholders into project is essential, specially with technical businesses. I conduct workshops on which we could together come up with ideas for new company website. But most of all it gave me an idea of what the business is about, what are its products and services, what are the business goals and how my client differs from competitors.
The project
Build an intuitive and easy to use company website
for desktops, tablets and mobiles.
The challenge
Redesign of current website. Usually this type of
websites need to combine few aspects, marketing, sales and informative. Over
wording cause them to be unattractive and hard to use, it requires a long
learning curve and it is not user friendly.
My role
I start my work by doing extensive competitors
research. I conducted the workshop on which I interviewed stakeholders and
engaged them in creating Personas and user flows. Next step was to design the
low fidelity wireframes and mockups in order to create high fidelity prototype.
Last step of user experience stage was user testing of the high-end prototype with the aim
of analyse the user flows.
UX Strategy
- Analysing competitors
- Workshop
- Creating detailed Personas for the key users after user research
- Defining scenarios
- Analysing user flows
- Connecting UX Strategy to Marketing
Defining Personas
During the workshops I divided stakeholders into
groups. After interviewing stakeholders we identified 4 key Personas. Each group described the typical users what allow us to to gain valuable
insights into user's needs. Every persona includes their name, occupation, age, marital status, needs
& goals, motivation, typical quotes and simple drawing.
2) Buyers, Health & Safety managers – checking credibility – fund manager, financial/purchase managers
3) Owners/CEO - money deceives - looking for cost effective solutions, improvement processes
4) Future employees – vacancies, how big company is, which clients it work with, what are the benefits of working in this company, what current employees talk about the company,
Defining Scenarios
I constructed typical scenarios for all personas,
using sketches and illustrations.I realized that two personas were using the website in very limited way, checking for company's history and accreditation. All users check the website on the go, while two on a desktop in their offices.
Defining flows
After creating personas and scenarios I focused on
the user flows. I defined how personas interact with each
other and when they visit the website and what information they are looking for.
